Round 3 · Marketplace vs. IKEA
The story, shot by shot
Each action on its own, in story order. Slow motion is built into the falls so the edit can ramp it.
TrustYourButt
IKEA Asia · Animation tests, rounds 2 and 3 · 8–11 Oct 2026
New at the top: round 3, the marketplace story with the new song, cut four ways. Clips in the light sections loop without sound. Anything on blue plays with sound when you press play.
Round 3 · Marketplace vs. IKEA · 11 Oct · with sound
Four cuts
Online you never know what you will get. In the store you can sit on it first. The same 15-second spot cut four ways to the new song, every landing on a beat. These are 480p drafts.
Round 3 · The new song · 5 takes · with sound
The new song
Both of them sing the whole song in every take, so the edit can choose who sings each line. Deadpan, a head shake on every butt, a finger at the lens on the last line.
Round 2 · 8–9 October
Sequences 01 · 02 · 06 · 08
Type in the scene
The KV line set inside four of the openers, each with its own movement. The IKEA logo is added in finishing.
Sequence 09
The cast lands
The whole cast drops into their seats in slow motion, one landing just after another. Below the closing title are three other ways for the line to come in.
Sequences 01 · 02 · 08 · 09
Close-ups
The moment each butt meets its seat, in extreme slow motion. Each shot keeps the direction of its wide shot so they cut together.
The cast, seat by seat 6 shots · 00:00:05:01 each
From the openers 3 shots · 00:00:04:01 each
The musical · 7 takes · with sound
The cast sings
Each singer is a separate take of the whole song, standing where they stand in the choir. Press play to hear one at a time.