New at the top: Peach Teach, the second spot. It comes cut four ways, and every shot is also shown on its own. Clips in the light sections loop without sound. Anything on blue plays with sound when you press play.
Peach Teach · Second spot · 12 Oct · with sound
Peach Teach
Shop online and you never know what will arrive. The couple orders a mint chair, a lime green one turns up, the phone goes flying, and the whole cast ends up trusting their butts on real IKEA furniture. One 15-second spot to the Peach Teach track, cut four ways. A is clean; B, C and D carry the lyrics on screen so every line reads. These are 720p drafts.
Peach Teach · 27 takes · no sound
Shot by shot
Every take in story order, at full length and without sound, because there is plenty of usable action beyond what the cuts use. Only the two that end on an empty frame are trimmed. The cuts speed some of them up. Under each shot is the moment it comes in, or "alternate" if no cut uses it yet.
Verse 1 · The wrong chair 7 takes
01 · Thought you'd save timein at 0:00.0Cheek to cheek in the fisheye. They drift in towards the lens, 90s hip-hop video style, and lip-sync the first line.02 · Shopping onlinein at 0:00.8He scrolls through chairs on his phone while she spies over his shoulder.03 · Shopping blindin at 0:01.5Her view from behind him: a mint chair for $99.99, and he taps buy.03 · Alternate: his viewalternateThe same purchase through his own eyes, looking down at the phone in his lap.04 · The wrong greenin at 0:02.5The same chair arrives in a loud lime green. One facepalm each, and both point at it.05 · Phone vs. roomin at 0:03.4Mint on the screen, lime in the room. Side by side, the difference is impossible to miss.06 · The tossin at 0:04.3One hard throw and the phone is gone. It is quick so the chorus can come in early.
Chorus 1 · Trust your butt 9 takes
07 · TRUSTin at 0:05.2The crew crowds the fisheye and shouts TRUST.08 · Backing upin at 0:05.8They back up butt first and bump hips. He bounces off, spins round and ends up facing us, hands on hips.08 · Alternate: double bumpalternateTwo hip bumps instead of one, and the second sends him stumbling away. A lower-resolution draft.08 · Alternate: wiggle in syncalternateThey back up and wiggle their butts together, glancing over their shoulders. A lower-resolution draft.08 · Alternate: clumsy wigglealternateThey try to wiggle together and never quite manage it.09 · Into the KIVIK, take 1in at 0:06.8He lands bottom first, bounces and ends sprawled across the seats. Used in cut A.09 · Into the KIVIK, take 2in at 0:06.8The same flight, but he sinks deep into the cushions and keeps a straight face. Used in cuts C and D.10 · Pulled by the waistin at 0:07.0She flies backwards out of frame, as if a harness were pulling her by the waist.12 · STRANDMONin at 0:07.3Close on her landing: butt first into the mustard STRANDMON, legs swinging up.
Verse 2 · Butts everywhere 9 takes
13 · Your bontot knowsin at 0:07.6He sings the second verse into the fisheye while she toprocks in the back.14 · The poufin at 0:08.3Seen from the side, he drops onto the pouf and bounces with his arms up.14b · Braid on the sofain at 0:08.8She lands on the sofa so hard that her braid keeps flying. In cut D it moves later, to 0:10.6.15 · Grandma takes a seatin at 0:09.3She lets herself fall into the chair with her arms wide open.16 · Furniture we've gotin at 0:09.8She sings into the fisheye while he tries a clumsy breakdance move behind her, then gets up as if nothing happened.17 · Braid on the bedin at 0:10.6A sideways fall onto the bed, braid flying. In cut D it moves earlier, to 0:08.8.18 · Grandma's butt dancein at 0:11.1Still in her chair, Grandma dances with both hands up.15b · One for the drawerin at 0:11.6He shuts the MALM drawer with his butt and gives a thumbs up.19 · Two hips, one chestin at 0:12.2Two of them shut the MALM drawers from both ends, one hip bump each.
Chorus 2 · The ending 2 takes
21 · Trust your buttin at 0:13.1The crew sings the last chorus while the couple holds a breakdance freeze on the floor. Used in cut A.21 · Fisheye endingin at 0:13.1The same ending through the fisheye. The crew leans in towards the lens without changing places. Used in cuts B, C and D.
Round 3 · Marketplace vs. IKEA · 11 October
Round 3 · Marketplace vs. IKEA · 11 Oct · with sound
Five cuts
Online you never know what you will get. In the store you can sit on it first. The same 15-second spot cut five ways to the new song, every landing on a beat. These are 480p drafts.
Round 3 · Marketplace vs. IKEA
The story, shot by shot
Each action on its own, in story order. Slow motion is built into the falls so the edit can ramp it.
01 · DoubtShe weighs up a sofa she cannot sit on.02 · The endless scrollHundreds of listings at triple speed.03 · EnoughThe phone goes over her shoulder in slow motion.04–06 · Backflip into bedSeen from the side all the way down.07 · Hip checkThe drawer shuts with one bump.09 · ContactThe close-up keeps the axis of the overhead wide.10 · From aboveHe drops onto the middle seat and stays there.11 · SpinTwo turns of pure joy, then straight back to serious.12 · The shoveHe sinks into the armchair in slow motion while she gives us a look.12b · One fingerA single touch on the shoulder is enough.
Round 3 · The new song · 5 takes · with sound
The new song
Both of them sing the whole song in every take, so the edit can choose who sings each line. Deadpan, a head shake on every butt, a finger at the lens on the last line.
Round 2 · 8–9 October
Sequences 01 · 02 · 06 · 08
Type in the scene
The KV line set inside four of the openers, each with its own movement. The IKEA logo is added in finishing.
01 · The push00:00:04:01The line slides in with the push and gives like a cushion where he lands.02 · Flying in00:00:04:01The words rise from behind the sofa as they fall, bouncing off each other.06 · The bed00:00:04:01Painted on the floor beside the bed, with a sneaker resting on the B.08 · The drop00:00:02:19The type falls with her, squashes into the seat on impact and bounces back.
Sequence 09
The cast lands
The whole cast drops into their seats in slow motion, one landing just after another. Below the closing title are three other ways for the line to come in.
Closing title00:00:08:00Once Grandma lands, the scene slows down and the line drops in word by word over a blue veil.
A · Falls with them00:00:06:01TRUST lands with the gentleman, YOUR with the sofa and BUTT with Grandma.B · Falls after00:00:07:13After the last landing the scene goes to half speed and the whole line falls in.C · Jelly00:00:06:01The line is there from the start. Every landing squashes and tilts it, and Grandma hits hardest.
Sequences 01 · 02 · 08 · 09
Close-ups
The moment each butt meets its seat, in extreme slow motion. Each shot keeps the direction of its wide shot so they cut together.